A little less than a hundred years ago, the question of which cigarette is better for a girl was simply unthinkable. Nobody could imagine that there will be girls who buy cheap cigarettes online. Attitudes towards smoking women were extremely negative, which the tobacco companies categorically disagreed with. Of course, because they had to increase the number of consumers of their products. And in 1925 the first, very careful step was taken.

The marketers in Chesterfield placed a girl on a poster, but didn’t dare to put a cigarette in her hand. As you can see, she is sitting next to a smoking man, but she looks at a burning cigarette with interest and desire. The slogan is “blow my way” and can be translated as “blow my direction”.

A little later, advertising appeared on the Lucky Strike brand, which claimed that smoking contributed to weight loss. A lively slogan “Grab Lucky instead of Candy” was developed for this campaign.

But these were still the most common cigarettes, they had the same name, shape, packaging and taste. Special cigarettes – “women” – did not appear until 1968. They emerged with the active development of the feminist movement, which the tobacco giant Philip Morris used to bring the pure Virginia Slims brand to the market.

These were thin, elegant, special cigarettes. Above all, the slogan “You have come a long way, baby” was aimed directly at women who fought for their rights for a long time and were now finally done. And we managed to buy cheap cigarettes online, like men do. Since then, the number of cigarette brands for women has only grown, but their advertising is based on the same principles – the image of a strong and independent woman with a thin cigarette in hand is used.

At first glance, the so-called “women’s” tobacco products can easily be distinguished from the usual ones. Most of them are long and thin cigarettes, while the design of the packs are dominated by soft pastel colors, although the appearance is similar to others.