In 2012, the Australian government became the first in the world to announce the sale of all tobacco products in standardized, practical packaging.
The goal should be met in three ways: make the cigarettes less attractive; increase understanding of health warnings; the cigarette packs should not be able to confuse the public about the real danger of smoking.

But instead, the demand of discount cigarettes distributed by online shops had recently increased.
In those countries that fail to introduce similar legislation, the cigarette packs will definitely be used as a marketing approach and the innovations will increase rapidly.
Regardless of which directions these innovations have, it is clear that the marketing power of the pack will grow, especially if discount cigarettes on online stores are promoted in it. So the governments that do not regulate simple packaging today will have a bigger problem tomorrow.
Dr. Wakefield and her colleagues surveyed 5,441 Australian cigarette smokers at three points in time: before implementing simple packaging requirements, prior to planning introduction for this type of packaging, and within the first year of simple packaging.

Participants were asked how often they thought about smoking, whether they still intend to hide the cigarette packs, whether they throw away the cigarettes in response to thoughts about the damage of cigarettes, and whether they want a cigarette despite the urgent need Desire to smoke could not light.
The effect of simple packaging on a number of teens 13 to 17 years was tested.
Dr. Wakefield pointed out that the study was not intended to force people to stop smoking because it was short-lived and focused on the thoughts of quitting. The effect of simple packaging on the actual number of smokers remains, but the most smokers still prefer to order discount cigarettes in web stores. Discount cigarettes still go forward.