R.J. Reynolds puts limited marketing support behind these brands, focusing on balancing the brands’ scale and long term profit.

Winston

Winston was introduced in 1954 and became the first nationally popular filtered cigarette. By 1966, Winston became the best selling cigarette in the nation, a position it held for 10 years. Today, Winston remains one of the country’s top 10 cigarette brands.

Salem

Salem was introduced in 1956 as the first filtered menthol cigarette. Salem eventually dominated the menthol category becoming one of the world’s best selling brands. Today, Salem remains one of the best selling menthol brands in the United States.

Doral

Doral was introduced in 1969 and repositioned in 1984 as a savings brand, becoming the first branded cigarette to compete in the growing value segment. Doral quickly became and continues to be one of the leading savings brand in the United States.

Kool

Launched in 1933, Kool was the first menthol brand to gain nationwide distribution and it quickly became one of the world’s most famous menthol cigarettes. Kool is distinctive among menthol cigarettes because it delivers an intense menthol smoking experience that is bold, yet smooth. Kool achieves the perfect balance of rich tobacco taste by combining specially blended tobaccos with the fresh flavor of menthol. The fusion of tobacco and menthol is symbolized by the interlocking “O’s” in the Kool logo, which are present today in much the same form as on the original packaging.

Misty

Misty was introduced in 1990 as a value priced brand in the slims segment. Misty rapidly grew to become the country’s leading value priced slims brand, a position it holds today. Its combination of quality and affordability provides Misty a loyal base of consumers.

Capri

Launched in 1987 Capri created a new segment in the U.S. cigarette industry the “super slim” cigarette. Capri cigarettes are 17mm in circumference versus 23mm for a traditional “slim” cigarette. Capri’s “Luxury Length” 120mm styles soon followed, providing a unique product for adult smokers wishing to express their own personal style. With a premium tobacco blend and thin, stylish packaging Capri is the leading brand in the super slims segment.

Lorillard » brands

Fortuna red discount cigarettes online, buy old gold cigarettes online az – outline3d Г­Г  domania.ru

Lorillard produces cigarettes for both the premium and discount segments of the domestic cigarette market. Our premium brands include Newport, Kent and True and our discount brands include Maverick and Old Gold.

Premium brands are well known, established brands marketed at higher retail prices. Discount brands are generally less well recognized brands marketed at lower retail prices.

Newport , our flagship premium cigarette brand, is the top selling menthol and second largest selling cigarette brand overall in the United States based on gross units sold in 2012. The Newport brand accounted for approximately 88 percent of our sales revenue for the fiscal year ended December 31, 2012.

Newport Non Menthol, launched in 2010, is a premium non menthol product that delivers the high quality tobacco taste that adult smokers have come to expect from Newport.

Newport Smooth Select, launched in 2013, is a smooth flavorful premium menthol product that delivers the uniquely rich flavor and quality of Newport.

Maverick , one of America s leading discount cigarettes, offers adult smokers the smooth taste of a premium priced cigarette at an everyday low price.

Lorillard s five brands include 41 different product offerings which vary in price, taste, flavor, length and packaging. We sold our major trademarks outside of the United States in 1977. We maintain our headquarters and manufacture all of our traditional cigarette products at our Greensboro, North Carolina facility.