LONDON ( ) The European Union is proposing a full scale ban on branded cigarettes, forcing tobacco companies across the continent to sell their products in generic, plain packaging.

Credit AP Under the new rules, packs would carry nothing more than a health warning and the name of the brand, both in a standardized format with a specified typeface.

Since cigarette advertising was outlawed across Europe in 2003, packaging known as “the silent salesman” has been the only way for cigarette manufacturers to keep their brands in the spotlight.

Opponents of the move have until Dec. 15 to make their case heard, with a decision expected in February. Even if the EU decides in favor of plain packaging, it could take another five years before the law comes into effect especially if the tobacco companies carry out their threat to make a legal challenge against the ruling.

Andrew Lansley, the U.K. secretary of state for public health, believes that plain packs would de glamorize the habit and stop young people from taking up smoking. But the Tobacco Manufacturers Association said, “We do not believe any plans for plain packaging are based on sound public policy, nor any compelling evidence.”

The International Advertising Association has written to the EU to argue against the prohibition of on pack cigarette branding. Erich Buxbaum, VP and area director for Europe, said, “All brands are registered trademarks. This could lead into a vast legal process companies will sue the EC. They pay a lot of money every year for their trademarks.”

Imperial Tobacco, manufacturer of cigarette brands including Davidoff, JPS, Gitanes and Gauloises Blondes, called plain packs “unnecessary, unreasonable and unjustified.” In a statement the company said, “Governments that consider introducing plain packaging risk breaching a range of legal and treaty obligations relating to intellectual property rights, international trade and European Union law.”

Anne Edwards, director external communications, Philip Morris International, said, “To date every country that has considered plain packaging has rejected it due to lack of evidence and associated intellectual property issues. Even in Australia … the government’s own intellectual property body, IP Australia, recently advised … that plain packaging ‘may not be consistent with Australia’s intellectual property treaty obligations’ and ‘would make it easier for counterfeit goods to be produced and would make it difficult to readily identify these counterfeit goods.'”

The counterfeit issue was also raised by Mr. Buxbaum, who claimed that 10% of all trade in Europe is in counterfeit goods. Illicit cigarettes, he said, deny significant revenues to European governments, most of which claim 50% of the sale price in tax, and according to the IAA letter “come with no guarantee about the ingredients and product safety.”

However, Action on Smoking and Health, a campaigning public health charity in the U.K., said it has heard all these arguments before.

Martin Dockrell, the organization’s director of research and policy, said, “The tobacco companies used the same arguments against the tobacco advertising ban. They still retain their rights over their logos but it doesn’t mean they can use them however they like. They can’t use them on billboards and soon they won’t be able to use them on packaging.”

Mr. Dockrell said that unbranded packs would not lead to an increase in smuggling. He argued that branded and unbranded packs are equally easy for counterfeiters to replicate.

As well as the introduction of unbranded packaging, the EU is also considering a ban on in store cigarette displays and on cigarette vending machines.

The IAA has chosen to concentrate its efforts on a protest against the packaging ban. Mr. Buxbaum said, “I don’t want to become a spokesman for the tobacco industry. I am concentrating on the packaging issue because plain packaging would kill branding.” The IAA has no tobacco companies as members in Europe, although it does have a couple in the U.S.

Independent of the EU, the English parliament voted last year in favor of a ban on the display of tobacco products in shops in England. Larger shops will have to comply by 2011, while smaller shops will have until 2013. However, a change of government in May means that the new legislation is not guaranteed to go ahead.

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Incidence and correlates of receiving ciga… [bmc public health. 2012] – pubmed – ncbi

Cigarettes yellow teeth :: buy european cigarettes
BACKGROUND

Giving cigarettes as gifts is a common practice in China, but there have been few systematic studies of this practice. The present study was designed to estimate the incidence of receiving cigarettes as gifts, correlates of this practice, and its impact on brand selection in a representative sample of urban adult smokers in China.

METHODS

Data were analyzed from Wave 2 of the International Tobacco Control (ITC) China Survey, where 4843 adult urban smokers were interviewed in six major Chinese cities between October 2007 and January 2008. The incidence of most recent cigarette acquisition due to gifting and the prevalence of preferred brand selection due to having received it as a gift were estimated. Bivariate and adjusted logistic regression models were estimated to identify factors associated with these two outcomes.

RESULTS

The incidence of receiving cigarettes as a gift at most recent cigarette acquisition was 3.5%. Smokers who received these gifted cigarettes were more likely to be female, older, have higher educational attainment, live in Beijing, and smoke fewer cigarettes per day. The prevalence of choosing one’s preferred brand due to having received it as a gift was 7.0%, and this was more likely among smokers who lived in Beijing and Guangzhou, had lower educational attainment, smoked less frequently, and had smoked their preferred brand for less than one year.

CONCLUSIONS

The 3.5% incidence of one’s most recent cigarette acquisition due to gifting is consistent with prevalence estimates based on longer reference periods and translates into the average smoker receiving a gift of cigarettes approximately five times a year. Gifting also appears to have a significant influence on brand preference. Tobacco control interventions in China may need to denormalize the practice of giving cigarettes as gifts in order to decrease the social acceptability of smoking.